{"title":"DireArmory Welcome Eligible","description":"\u003cp\u003eAll products eligible for new email newsletter subscription with a 10% discount, WELCOME10. No medical insert items eligible.\u003c\/p\u003e","products":[{"product_id":"dire-armory-patch","title":"DIRE ARMORY PATCH","description":"If you've got velcro, you're gonna need the Dire Armory Patch! This is not about style or impressing the guys at the range, this is about being a man! Be a real man, or woman, and get your patch today!","brand":"Dire Armory","offers":[{"title":"Default Title","offer_id":39817847406786,"sku":"DIRE-001","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/products\/071A4182-1.jpg?v=1619652437"},{"product_id":"be-kind-reload-patch","title":"BE KIND, RELOAD PATCH","description":"If you've got velcro, you're gonna need the Be Kind, Rewind Patch! 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Get yours today as we have limited quantities and they will go quick!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e***includes sticker with purchase!\u003c\/p\u003e\n\u003cp\u003e***limited quantities!\u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"Default Title","offer_id":40202160996546,"sku":"","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/products\/123_1.jpg?v=1623779194"},{"product_id":"pet-dogs-shoot-guns-tactical-patch","title":"Pet Dogs Shoot Guns Tactical Patch","description":"\u003cp\u003eHigh-Quality PVC Morale patch.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis patch features a 3-dimensional logo and text, is 4\" in diameter, and has hook velcro on the back.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePet Dogs Shoot guns. In that order please.\u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"Default Title","offer_id":40652314771650,"sku":"","price":5.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/products\/DSC00113.jpg?v=1629235216"},{"product_id":"violator-patch","title":"Violator Patch","description":"\u003cp\u003eHave you ever been banned on social media? Had your content blocked or even deleted?\u003c\/p\u003e\n\u003cp\u003eCONGRATULATIONS! \u003c\/p\u003e\n\u003cp\u003eYou have earned the title of \"Violator\"!\u003c\/p\u003e\n\u003cp\u003eDisplay this title proudly with this high-quality PVC velcro morale patch! Patch has hook velcro on the back and high-quality PVC with 3-dimensional logo and text\u003cbr\u003e\u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"Default Title","offer_id":40972834832578,"sku":"","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/products\/Violatorsmall.jpg?v=1632971899"},{"product_id":"fragile-tactical-patch","title":"FRAGILE Tactical Patch","description":"\u003cp\u003e\"Must Be Italian\".\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis high quality PVC patch is the perfect addition to anything that has velcro!\u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"Default Title","offer_id":41331837272258,"sku":"","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/products\/Fragile2.jpg?v=1638572055"},{"product_id":"dire-armory-logo-patch","title":"Dire Armory Logo Patch","description":"High-quality sublimation patch with hook velcro on the back!","brand":"Dire Armory","offers":[{"title":"Default Title","offer_id":41450316234946,"sku":"100","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/products\/SHOP.jpg?v=1641414238"},{"product_id":"build-ar-patch","title":"BUILD AR PATCH","description":"Our most popular design is now available in a high-quality PVC patch! Hook velcro on the back and is ready to attach to your backpack, range bag, or anything else you have!","brand":"Dire Armory","offers":[{"title":"Default Title","offer_id":41450334191810,"sku":"200","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/products\/BUILDSHOP.jpg?v=1641414674"},{"product_id":"deathcore-high-seas-hoodie","title":"Deathcore High Seas Hoodie","description":"\u003cp\u003e*THIS IS A PRE-ORDER ALL ORDERS WILL BE SHIPPED WHEN THE PRE-ORDER CLOSES!\u003c\/p\u003e\n\u003cp\u003eInspired by the artwork in the heavy metal community, the Deathcore series brings that aggressive look in with the comfort of our hoodies! \u003c\/p\u003e\n\u003cp\u003eThe logo is inspired by the deathcore community and has the classic wolf and axes logo reimagined by Blastart, who has artwork featured on album covers worldwide! Dire Armory is written out and shaped into the shape of the wolfs head with axes behind it.\u003c\/p\u003e\n\u003cp\u003eFeatures high quality print on 3 locations. The deathcore wolf small logo on the left chest, the Deathcore Wolf logo large on the upper back, and to keep it consistent with band shirts in the genre, a gothic printed sleeve that reads \"Dire Armory\" down the whole length. \u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"M","offer_id":45827342565570,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45827342598338,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45827342631106,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45827342663874,"sku":null,"price":55.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":45827342696642,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/files\/P1206718.jpg?v=1760883849"},{"product_id":"limited-deathcore-patch","title":"Limited Deathcore Patch","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHigh-quality Limited run Deathcore Logo PVC patch! Hook velcro on the back and is ready to attach to your backpack, range bag, or anything else you have!\u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"Default Title","offer_id":45827316908226,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/files\/20251019_060730.jpg?v=1760885665"},{"product_id":"direfak-govt","title":"DireFAK GOVT","description":"\u003cp data-start=\"375\" data-end=\"786\"\u003eThe DireFAK GOVT is one of the most compact, purpose-built trauma kits available today. Designed by \u003cstrong data-start=\"494\" data-end=\"509\"\u003eDavid Scalf\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein collaboration with\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"532\" data-end=\"545\"\u003eOTTE Gear\u003c\/strong\u003e, the GOVT edition delivers a truly minimalist footprint without sacrificing essential life-saving capability. Every aspect of the pouch and its medical loadout is informed by years of real-world trauma response experience and extensive R\u0026amp;D.\u003c\/p\u003e\n\u003cp data-start=\"788\" data-end=\"1250\"\u003eOriginally created to meet specifications in an FBI RFQ, the GOVT Edition incorporates several upgrades. It features an integrated strap that threads quickly through battle belts, plate carrier cummerbunds, or other mounting locations. Constructed from laminated Squadron fabric, the DireFAK GOVT is exceptionally durable, water-resistant, and abrasion-resistant. The front remains clean and snag-free, marked only by a black IR-compliant stitched medical cross.\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1711\"\u003eThe rear strap system now includes a laser-cut MOLLE attachment option with integrated webbing—removable if needed. A red pull-tab provides instant visual identification in high-stress situations. Inside, an added hook panel allows users to scale the kit up or down with accessories such as our tourniquet wing. Both the trauma shear sheath and the tourniquet holder integrate seamlessly, with a laser-cut pass-through enabling fast external access to shears.\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"1908\"\u003eDespite its capability, the DireFAK GOVT remains slim enough to avoid interfering with a pistol draw on the right side and compact enough for comfortable wear inside vehicles and confined spaces.\u003c\/p\u003e\n\u003cp\u003eMeasures:  3.25w x 6\" l x 1.5\" h\u003c\/p\u003e\n\u003cp data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"1953\" data-end=\"1996\"\u003eLife-Saving Medical Components included with the DireFAK GOVT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"1999\" data-end=\"2020\"\u003eSWAT-T Tourniquet\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"2025\" data-end=\"2051\"\u003eQuickClot Combat Gauze\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"2056\" data-end=\"2097\"\u003eHyfin Compact Chest Seals (Twin Pack)\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*David Scalf is the CEO of Dire Armory, a global multi-media marketing and product design company.  As a Firefighter and Advanced EMT, David has spent most of his career on an Advanced Life Support unit serving his community by combating traumatic injuries that plague the inner cities.\u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"Multicam","offer_id":47258392985794,"sku":"GOVT-MC","price":175.0,"currency_code":"USD","in_stock":true},{"title":"Ranger Green","offer_id":47258393018562,"sku":"GOVT-RG","price":175.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47258393051330,"sku":"GOVT-BLK","price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/files\/P1206616.jpg?v=1771454940"},{"product_id":"cat-tourniquet-holder","title":"CAT Tourniquet with Holder","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Otte Gear X Dire Armory Cat TQ Holder is an elastic Tourniquet holder that easily attaches to your plate carrier, battle belt, or any other gear that accepts hook and loop. The elastic retention band is protected from abrasions and weather by a layer of Cordura.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"Ranger Green","offer_id":46941590945986,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47322429194434,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"Multicam Black","offer_id":47322429227202,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"Multicam","offer_id":47322429259970,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"Tactical Grey","offer_id":47322429292738,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"Coyote","offer_id":47322429325506,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true},{"title":"M81 Woodland","offer_id":47395788423362,"sku":null,"price":64.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/files\/DireFAK-cat-01-14_2.png?v=1772226286"},{"product_id":"trauma-shears-with-sheath","title":"Trauma  Shears with Sheath","description":"\u003cp\u003eThe Hook Backed Shear Holster provides secure, intentional access to your trauma shears without interfering with reloads or other critical movements. Each set includes a minimalist pair of shears and a hook-backed holster designed to mount cleanly to chest rigs, plate carriers, placards, or trauma bags.\u003c\/p\u003e\n\u003cp\u003eA snap-button retention strap keeps the shears locked in place until you deliberately deploy them, preventing accidental loss during movement or weapon manipulation. The slim profile integrates easily into your kit without adding unnecessary bulk.\u003c\/p\u003e","brand":"Dire Armory","offers":[{"title":"Multicam","offer_id":47323505590466,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Ranger Green","offer_id":46941974790338,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Multicam Black","offer_id":47323505623234,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Coyote","offer_id":47323505656002,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Tactical Grey","offer_id":47323505688770,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"M81 Woodland","offer_id":47323505721538,"sku":null,"price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/files\/DireFAK-shear--Ranger.png?v=1772228474"},{"product_id":"dire-armory-ifak-xl-edition","title":"Dire Armory IFAK XL Edition","description":"\u003cp data-start=\"0\" data-end=\"479\"\u003eThe DireFAK XL delivers expanded trauma capability in a compact, mission-ready format. Designed with Advanced EMT David Scalf, it builds on the proven DireFAK platform with increased internal organization while maintaining a streamlined footprint suitable for belts or plate carriers. Constructed from laminated Squadron fabric, it offers strong abrasion and water resistance, along with an IR-compliant medical cross and loop panel for clear identification.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"836\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAn integrated strap system and laser-cut MOLLE platform provide flexible mounting options, while internal compartments keep medical components secure and accessible. A shear pass-through and tourniquet integration ensure critical tools are ready when seconds matter. Compatible with SWAT-T Tourniquet, QuikClot Combat Gauze, and HyFin Compact Chest Seals.\u003c\/p\u003e\n\u003cp data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"1953\" data-end=\"1996\"\u003eLife-Saving Medical Components included with the DireFAK XL:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"1999\" data-end=\"2020\"\u003eSWAT-T Tourniquet\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"2025\" data-end=\"2051\"\u003eQuickClot Combat Gauze\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"2056\" data-end=\"2097\"\u003eHyfin Compact Chest Seals (Twin Pack)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"2056\" data-end=\"2097\"\u003e4\" Mini EDT Pressure Bandage\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"2056\" data-end=\"2097\"\u003ePermanent Marker\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dire Armory","offers":[{"title":"Ranger Green","offer_id":46942061265090,"sku":null,"price":210.0,"currency_code":"USD","in_stock":true},{"title":"Multicam","offer_id":47258390790338,"sku":null,"price":210.0,"currency_code":"USD","in_stock":true},{"title":"Multicam Black","offer_id":47258390823106,"sku":null,"price":210.0,"currency_code":"USD","in_stock":true},{"title":"Coyote","offer_id":47258390855874,"sku":null,"price":210.0,"currency_code":"USD","in_stock":true},{"title":"Tactical Grey","offer_id":47258390888642,"sku":null,"price":210.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47258391249090,"sku":null,"price":210.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3944\/9538\/files\/XL-7214.png?v=1775870177"},{"product_id":"direfak-mp","title":"DireFAK MP","description":"\u003ch3\u003e\u003cstrong\u003eBuilt for when seconds matter.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1033\" data-start=\"880\"\u003eWhether it lives in your vehicle, your range bag, or your everyday carry setup, this is the kind of gear you forget about—until you’re glad you didn’t.\u003c\/p\u003e\n\u003cp data-end=\"1151\" data-start=\"1040\"\u003eBuilt for real-world situations, it keeps your essentials organized, accessible, and ready when seconds matter.\u003c\/p\u003e\n\u003cp data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"1953\" data-end=\"1996\"\u003eLife-Saving Medical Components included with the DireFAK MP:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"1999\" data-end=\"2020\"\u003eSWAT-T Tourniquet\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"2025\" data-end=\"2051\"\u003eQuickClot Combat Gauze\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"1996\"\u003e\u003cstrong data-start=\"2056\" data-end=\"2097\"\u003eHyfin Compact Chest Seals (Twin Pack)\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1364\" data-start=\"1346\"\u003e\u003cstrong data-end=\"1364\" data-start=\"1346\"\u003eWhere it fits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1506\" data-start=\"1365\"\u003e\n\u003cli data-end=\"1408\" data-start=\"1365\" data-section-id=\"ehk0lw\"\u003eKeep it in your vehicle for emergencies\u003c\/li\u003e\n\u003cli data-end=\"1454\" data-start=\"1409\" data-section-id=\"fjx7j3\"\u003eAdd it to your range bag for quick access\u003c\/li\u003e\n\u003cli data-end=\"1506\" data-start=\"1455\" data-section-id=\"9pvtc4\"\u003eCarry it in your pack for hiking, travel, or outdoor use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe DireFAK MP is a compact, purpose-built trauma kit designed to go wherever your rifle mags go. Roughly the size of a 20-round 5.56 magazine, it fits inside standard AR-15 mag pouches, placards, and elastic cummerbund slots, allowing you to carry lifesaving capability without adding bulk to your kit.\u003c\/p\u003e\n\u003cp\u003eDesigned with input from Advanced EMT and firefighter David Scalf, the DireFAK MP was built to stay compact without sacrificing function. An integrated strap allows secure mounting on battle belts, plate carriers, or other attachment points, while the slim profile keeps it clear of your pistol draw and comfortable during vehicle operations. Measuring 6 by 1.5 by 2.8 inches, it delivers serious capability in a minimal footprint.\u003c\/p\u003e\n\u003cp\u003eThe medical kit includes a SWAT-T Tourniquet, QuikClot Combat Gauze, and HyFin Compact Chest Seals twin pack. A pouch-only option is also available. 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